How Rebel Athletic Challenged the Industry Giant

Silver Fox Advisors Lunch & Learn

Thursday, April 22 12:00 Noon to 1:00 PM

Every entrepreneur hopes that one day, their business will take off, get the exposure they want, and create an industry impacting success. The word for this is ‘disruptive.’

Disruptive means that the giants who command big market share are caused to rethink their approach.

This month at our regular Lunch & Learn program, we are honored to have such an entrepreneur speak to us.

Karen Noseff Aldridge is the Founder and President of Rebel Athletic, which she started in 2013. Rebel is focused on designing and selling custom couture Cheerleading Uniforms in the Allstar Competitive Cheer industry.

The company has grown to include a School Cheer Division, a Dance Costume Division, a Retail division selling athletic wear, uniforms, warm-ups, practice wear, shoes, bags, cosmetics, and accessories to girls and women who love to sparkle.

Rebel also manages and operates its own vertically integrated production facility by controlling all aspects of its production and distribution channels.

Rebel Athletic apparel was featured in the Netflix mega-hit documentary Cheer. The show chronicles Corsicana’s Navarro College Bulldogs squad as they prepare for the National Cheerleading Championships.

More than 70 percent of Rebel’s employees and executive team are women. Clients include some of the world’s biggest squads, such as Canada’s 1,200-member Cheer Sport Sharks, as well as professional teams like the Dallas Cowboys Cheerleaders.

This will be a live, virtual event. There is no charge to attend, but you must register in advance.

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